Taylor Swift fans claim to have experienced ‘memory loss’ after attending her Eras Tour concerts.
The ‘Cruel Summer’ singer, 34, is currently on The Eras Tour, comprising 152 shows spanning five continents.
It showcases Swift’s different music eras, emphasizing her most recent albums.
The show is over three hours long and consists of over 40 songs, so it should be an unforgettable night for fans.
However, some have reported leaving the concert and being unable to remember anything.
Those in attendance have taken to X (formerly known as Twitter) to discuss the bizarre experience.
One fan writes: “It was the best day of my life but I can only remember it when I think really hard.”
Another adds: “I don’t even remember going to the concert, thank god I have taken videos but this is so scary.”
“I actually cannot remember most of it, it’s scary,” a third agrees.
Someone else asks: “Why do I not remember The Eras Tour AT ALL??”
The Era Tour is not just any regular concert, it’s an immersive experience, and in the build-up to attending, it’s understandable fans will feel huge waves of anticipation.
Experts theorize this may be why the strange phenomenon is taking place, when people are attending the tour there’ll be heightened emotions and a buzzing atmosphere, making it more difficult to form memories.
Although it’s not an official medical term, the reported experience is down to ‘post-concert amnesia.’
Fortunately, this isn’t as scary as it sounds.
Dr. Leah Croll, a board-certified neurologist and assistant professor at Temple University, tells ABC News: “Your brain can only process so much information at one time. It’s kind of like a computer in that sense. So, you’re being hit with all of these stimuli, and something has to give, and a lot of the time that something is memory storage.”
It’s also been compared to the memory loss a person experiences after a traumatic event.
Dr. Punit Shah, a psychologist and lecturer based at the University of Bath, explains to MailOnline: “When people experience trauma, sometimes that memory gets blocked out or isn’t formed properly.
“That isn’t to say Taylor’s concerts are traumatic, but the emotion of the situation can mean people are so immersed in it and emotional that the details of the event aren’t as well formed as they might expect.”
Luckily for Swift fans, there may be a solution to this reported memory loss.
Dr. Helen Prior, senior lecturer at the University of Hull, suggests fans should listen to the pop star’s songs at a later date, as it could help the memories flood back, per the BBC.
