Social media has transformed almost every facet of contemporary life, and research indicates it has significantly impacted beauty standards as well.
Traditionally, beauty ideals for women have been quite limited. From the voluptuous figure of Marilyn Monroe in the 1950s to the slender silhouettes of 1990s supermodels, the concept of the perfect body has evolved with each era. However, one constant has remained: the pressure for women to adhere to a singular standard, often shaped by pop culture and advertising.
In contrast, social media has broadened the definition of beauty like never before. Platforms such as Instagram, TikTok, and YouTube showcase creators of all sizes, shapes, and ethnicities. This move towards inclusivity is changing how individuals perceive their own bodies, allowing audiences to see representation that goes beyond the typical size 0 models found in mainstream media.
Plus is the new norm
Interestingly, as American women increasingly embrace body positivity and size inclusivity, studies show that they are also becoming larger than in the past.
Research published in the International Journal of Fashion Design, Technology and Education indicates that the concept of “average” has shifted.
While it was previously stated that the average size for American women is 14, the study suggests that “contrary to common beliefs, the average American woman’s (AAW’s) clothing size is larger than expected.”
“The average American woman now wears between a misses size 16 to 18, which aligns with a women’s plus size 20W,” the study reveals, noting that the average waist size has increased from 34.9 inches to 37.5 inches over the past twenty years.
We hope this information reaches both the industry and consumers. Understanding the average can significantly impact many women’s self-esteem, as noted by Susan Dunn, one of the study’s lead experts, in an interview with Today. “We want the apparel industry to recognize these figures and understand that these women are here to stay; they deserve clothing options.”
She also mentioned, “The need for clothing that fits well in both style and size, and is accessible beyond just hidden corners or online stores, remains a debated issue.”
Why Are American Women Getting Bigger?
Statistics indicate that the average American woman has increased in size compared to previous decades. The CDC reports that the average weight of an American woman is now approximately 170.6 pounds, up from 140 pounds in the 1960s.
Several elements contribute to this phenomenon.
Lifestyle Adjustments: The rise of sedentary occupations, increased calorie intake, and the prevalence of processed foods are significant factors.
Cultural Changes: There is a growing acceptance and celebration of larger body types, which has lessened the societal pressure to engage in extreme dieting.
Genetics and Surroundings: Our genetic makeup, along with environmental influences like stress and the availability of nutritious foods, affects body size.
Not merely a ‘cosmetic issue’
Social media has transformed the way we interact, consume content, and navigate our lives. While it has fostered global connections and provided access to vast information, it also has a more troubling aspect: its subtle yet impactful role in the rising rates of obesity, which the World Health Organization indicates have doubled since 1990.
By promoting unhealthy lifestyles and encouraging inactivity, social media influences habits that can lead to weight gain. Although larger bodies are increasingly viewed positively, the Mayo Clinic emphasizes that “obesity isn’t just a cosmetic issue.”
“It’s a medical concern that heightens the risk of numerous other diseases and health complications,” states the clinic regarding the 2.5 billion adults worldwide who are overweight. “Health risks include heart disease, diabetes, high blood pressure, high cholesterol, liver disease, sleep apnea, and certain types of cancer.”
Beauty is truly about celebrating our unique selves rather than conforming to a specific standard. Social media plays a significant role in spreading this idea, and when approached thoughtfully, it has the potential to reshape beauty norms in uplifting ways.
We’d love to hear your perspective on social media’s impact on beauty standards! Feel free to share your thoughts and pass this story along to your friends so we can gather their opinions too!
