Taylor Swift’s Eras Tour Earned History-Making $2 Billion in Sales

The Eras Tour came to an end on Sunday night after 149 shows spanning nearly two years. During that time, Taylor Swift spent more than 520 collective hours on stage, performed nearly 50 songs, and released three albums — two re-recordings and one 31-track mega record. But those numbers don’t come close to the colossal total earned in ticket sales: $2,077,618,725.

According to the New York Times, more than 10 million people attended the Eras tour. It only took the two-week span of time between the announcement of the stadium tour on Nov. 1, 2022, and the early on-sale on Nov. 15, 2022, to realize the magnitude of the run. “It’s truly amazing that 2.4 million people got tickets, but it really pisses me off that lot of them feel like they went through several bear attacks to get them,” Swift wrote on Instagram that week after Swifties faced a grueling battle with Ticketmaster for access to the career-spanning show.

As the number of people who managed to get tickets increased, so did the total revenue count, which was kept under wraps until the conclusion of the tour. The stadiums packed in as many fans as possible through the use of obstructed view seating and last-minute ticket drops. Most only attended a single show, but others went back every chance they got.

“Once I went to the first show, and I realized how insane of a show this was, and how much fun it was to be there with all of my friends who were just as big Taylor Swift fans as I was, I think that’s when I realized I was going to end up doing more than I ever planned on,” one fan who attended 20 shows on the Eras tour told Rolling Stone last year.

With more than $2 billion in ticket sales, the Eras tour has definitively become the highest-grossing tour of all time. The feat was initially reported in 2023 when the tour was estimated to have brought in $1 billion, but no specific numbers were reported at the time. This allowed Coldplay to take official claim to the title earlier this year when their Music of the Spheres tour reported a total of more than $1 billion with nearly 9.3 million tickets sold.

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